I create, strategize, and storytell—turning ideas into visually stunning, high-converting content. Whether it’s travel storytelling, lifestyle branding, or high-converting social content, I craft work that sparks engagement and leaves an impact.

We can work on a brand partnership where we work on fun ideas to align creatively on your page + mine.
Living abroad, 

How I got here

Tbh, I "accidentally" became a content creator...

8 years in social media, brands and tourism boards trust me to tell stories that stop the scroll and spark engagement. In the past year, I’ve worked with Visit Australia, Visit Melbourne, What’s On Melbourne, All.com Hotels, and more—creating content that doesn’t just look good but drives impact. My work blends design, strategy, and sensory-driven storytelling to create visuals that captivate, connect, and convert.

But it hasn’t always looked like this for me.

At 12, I was already coding blog themes for blogskins.com, obsessing over every pixel—not just to make things pretty, but to craft an experience. That obsession with storytelling through visuals never left me.

By my teens, I was immersed in Tumblr's creative scene, inspired by branding, illustration, and photography. That passion led me to The One Academy in Malaysia, where I mastered design, photography, video editing, and digital storytelling—building the foundation for what I do today.

At 17, I earned Distinctions in Grade 8 Piano & Violin, refining my sense of rhythm, emotion, and composition—skills that now shape my approach to content. Later, I trained as a certified pastry and cook chef in Melbourne, where I learned how aesthetic, culture, and sensory appeal create unforgettable moments—an approach I now bring into my work.

tiktok

instagram